• 9.9.08

Why you may need a Graphic Designer

— you want your next professional printing project to turn out really nice

— your logo lacks excitement and/or needs to be updated

— you are planning a new marketing campaign

— you need a well coordinated business stationery package
i.e. bus cards, letterheads, envelopes, labels, invoices & other forms

— you are going to create a new website or upgrade an older one

— you need new signs – small or large and of any type
i.e. neon, electric, posters, billboards, truck lettering, interior sign
systems, banners, etc.

— you have a custom calligraphy project

— you are writing/editing a book, booklet or pamphlet which you intend to
print or publish

— you need to update or create a new brochure

— you are planning on creating an ad of any size to put in a local newspaper or
publication, or in a major magazine

— you want to do an online email ad campaign and need to create an HTML
mailer

— you need new graphics or custom graphic elements for your website

— you need animated flash graphics for your website or online ad campaign

• 1.1.08

Typography & Graphic Design
__A General Rule

When choosing the fonts or typography for a new project, experience has taught me to be careful & selective, maybe even what you would call conservative. One or two fonts, carefully selected, are usually all you need. Only in rare occasions, and depending on the project, will you need another font. This is because the goal in most projects is to create a harmonious whole with all the elements used. Using too many fonts generally creates a feeling of disunity and confusion. And I've found that you can still be very creative while remaining within these boundaries.

Of course these days there are many designers who break the rules for artistic reasons. It is their intention to create a certain feeling or communicate a special message. This is certainly OK and often works very well. But when designing for most clients and real world applications, the above general rule usually works best.

__Personal Font Favorites & Combinations

Here are some of the fonts I have very successfully used in some recent projects:

Sans Serif

Serif

Script

__Try these combinations out!