When choosing the fonts or typography for a new project, experience has taught me to be careful & selective, maybe even what you would call conservative. One or two fonts, carefully selected, are usually all you need. Only in rare occasions, and depending on the project, will you need another font. This is because the goal in most projects is to create a harmonious whole with all the elements used. Using too many fonts generally creates a feeling of disunity and confusion. And I’ve found that you can still be very creative while remaining within these boundaries.
Of course these days there are many designers who break the rules for artistic reasons. It is their intention to create a certain feeling or communicate a special message. This is certainly OK and often works very well. But when designing for most clients and real world applications, the above general rule usually works best.
Personal Font Favorites & Combinations
Here are some of the fonts I have very successfully used in some recent projects:
Sans Serif
- Arial
- Verdana
- Helvetica
- Futura
- Frutiger
Serif
- Times
- ITC Stone Serif
Script
- Zaph Chancery
- Zapfino
- Brush Script
- Shelley
Try these combinations out!
- Arial Bold & ITC Stone Serif Med
- Mistral & Frutiger
- Brush Script & Frutiger
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